# Hailuo 2.3 Standard

> Hailuo 2.3 Standard is available on Artifio.ai — a unified AI workspace with a single pay-as-you-go wallet.

- Canonical page: https://artifio.ai/models/hailuo-2-3-image-to-video-standard
- Run it: https://artifio.ai/create/hailuo-2-3-image-to-video-standard
- Modality: image to video
- Model brand: Hailuo
- Pricing: from about $0.150 per generation (exact cost shown in the workspace before you confirm; varies with selected options)
- Typical generation time: ~120s (catalogue estimate)
- Full pricing table: https://artifio.ai/pricing/models

## About Hailuo 2.3 Standard

Hailuo 2.3 Standard is the 768p tier of MiniMax's Hailuo 2.3 video model, announced October 28, 2025 as the follow-up to Hailuo 02. MiniMax, a Shanghai AI company started in December 2021 by SenseTime alumni and listed on the Hong Kong Stock Exchange since January 2026, built the release around three things: physical action, character micro-expressions, and stylization. The family outputs at 768p or 1080p in 6 or 10 second clips; Standard is the 768p configuration, which makes it the natural pick for iterating on motion and framing before committing to a higher-resolution pass.

On Artifio it shares a workspace with 100+ other models, each generation paid individually from a single wallet.

## Features

- Turns a supplied still image into a moving clip, with durations of 6 or 10 seconds documented by MiniMax
- 768p output on this Standard tier; a 1080p Pro tier covers final-quality renders
- Stronger portrayal of physical actions than Hailuo 02, including flips and dance sequences
- Style support spanning anime, illustration, ink wash painting, and game CG
- Micro-expression rendering keeps faces emotionally readable during motion
- Responds to motion commands for both characters and objects, per MiniMax's release notes

## What people use it for

- High-volume iteration on image-to-video ideas before a 1080p final render
- Animating illustrations and anime-style frames where 768p is enough for social delivery
- Character performance tests: expressions, gestures, and body movement from one still
- Storyboard and previz motion passes for commercial edits

## Reported strengths

- The Hailuo 2.3 release is built around believable human motion, and the Standard tier gets the same model behavior as Pro
- Expressive character work: MiniMax cites micro-expressions and subtle gestures as headline improvements
- Broad stylization range for non-photoreal work
- MiniMax launched the release at the same pricing as Hailuo 02

## Reported limitations

- 768p output needs upscaling for HD-and-above delivery, and clip length stops at the documented 10 seconds
- The model did not place in the top 15 of the Artificial Analysis image-to-video leaderboard as of July 2026
- Hailuo outputs have drawn copyright complaints from major studios over reproduction of protected characters and logos

## Sources

1. MiniMax Hailuo 2.3: A New Level of Complex Video Performance & Media Agent (MiniMax): https://www.minimax.io/news/minimax-hailuo-23
2. MiniMax and VEED: Introducing Hailuo-2.3 to Bring AI Video to Production Level (MiniMax): https://www.minimax.io/news/minimax-and-veed-hailuo-23-for-pro-level-ai-video
3. MiniMax (company) (Wikipedia): https://en.wikipedia.org/wiki/MiniMax_(company)
4. Image to Video Leaderboard (Artificial Analysis): https://artificialanalysis.ai/video/leaderboard/image-to-video

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